Marketing automation software

Marketing automation software is the top of any list of best solutions for modern businesses. This technology allows companies to streamline workflows and operational efficiency.

The goal of the marketing automation software is, as it follows, quick automation of marketing actions. Using the technology makes repetitive tasks (emails, social media, different website actions) much easier and saves up a lot of time. Besides, it simplifies marketing ROI measurement.

Marketing software is used in many modern business processes. It’s widely presented in the B2B and B2C types of organizations. The software helps increase sales and stimulates profits.

Opportunities offered by marketing CRM software:

  • placing all the marking data in one spot;
  • providing clear customer database segmentation;
  • aligning marketing, sales and service on the same CRM platform;
  • segmenting and targeting right messages to each customer;
  • customer interactions across online and offline channels;
  • analytics for testing, measuring, and optimizing marketing ROI;
  • tracking new leads, evaluating the efficiency of different channels;
  • automation of marketing campaigns;
  • extensive integration possibilities.

Why marketing automation platforms are so powerful

To be successful and efficient, specialists in marketing should respond personally to every customer who shows the slightest interest in buying. But in real business it’s hardly possible. And only technological platforms can fully automate all marketing communications.

Top 5 Best marketing automation softwares

The best solutions for business automation are determined by customer satisfaction according to the users’ reviews. All the software products introduced below have “all-in-one” business options: blogging, email, analytics, social media, automation and much more.

  1. Bpm’online marketing automation software is a cloud CRM multichannel management software for businesses of all sizes. The platform enables to have a constant dialogue with your customers. Engaging interface, free of redundant information, makes communication and marking easy and pleasant. This software is widely recognized by key industry analysts.

Special features:

  • email-marketing tools for personalized communications with every customer;
  • three basic products aligned on a single platform (marketing, sales and service);
  • no coding or any technical difficulties in changing processes;
  • bulk data import and export;
  • complete monitoring of workflows and history tracking.

Marketing automation software bpmonline

  1. Autopilot a is visual marketing software, which helps communicate with customers and manage leads smarter. It’s easy to use and suitable for multi-channel marketing automation needs. Autopilot marketing automation tools successfully serve both small and large businesses. The software connects different apps to integrate and automate tasks.

Special features:

  • enables to send texts or emails to the right people at the right time;
  • built-in integrations with Twilio, Segment, Salesforce, Lob and more;
  • tracking real-time activities;
  • action-based trigger automation;
  • visualization of data and revenue reporting.


  1. Oracle Eloqua is a good choice for large enterprises that provides real time data transformation. This software offers a lot of features in its basic package. It integrates with other CRM systems. Oracle marketing automation tools are well-designed for a precise event and budget management. It allows to create a network of over 500 partners and represents over 700 integrations.

Special features:

  • function of progressive profiling,
  • possibility of email A/B testing,
  • in-depth analytics;
  • tracking of lifecycle and revenue progress.

Oracle Eloqua

  1. Marketo offers online marketing automation for mid-sized businesses. It helps find the right customers and prioritize potential customers based on the fit with your business. Marketo applications plan marketing activities across the team. One platform handles millions of activities per day. The software gives you flexibility to launch targeted campaigns to generate more revenue.

Special features:

  • a built-in marketing calendar;
  • advanced social media promos;
  • advanced content abilities on landing pages;
  • the ability to allow sales and marketing to communicate through the same system.


  1. Hubspot CRM for marketing management serves for effective setting up workflows and their financial boosting. It saves time on repetitive tasks and helps control targeted workflows in real time. This automation tool is aimed at small businesses. The platform is easy to use and gives business owners a possibility to learn about online marketing.

Special features:

  • publish relevant, conversion-optimized content in social media;
  • insight analytics depicting main marketing impacts;
  • ability to tie all the data together with analytics;
  • the software is easily installed on laptops, tablets and smartphones.


Give it a try

Today only innovative strategies can really attract new customers. Hypercompetitive business environment requires being aware of all modern opportunities for effective business management.

Choose one the best online marketing software, presented in the review to evaluate the possibilities for streamlining your business processes. Using online marketing software is the best way to coordinate workflows and produce high-quality leads for the sales department. With the help of CRM marketing tools, you can control your entire business performance and make it more effective.

You can have your free trial of the chosen software to analyze its functions and opportunities first.

Top 5 game-changing CRM software solutions

Customer relationship management is all about establishing personal and emotional linkage with clients and partners. The robust interaction between consumers and a brand is a pillar of a business stability and success in today’s dynamic market landscape. One of the ways to solidify relationships with perspective and existing clients and at the same time reduce operational costs and boost productivity is investing in the right CRM product. CRM is a program (web-based, on-premise or hybrid), which enables companies achieve excellence in marketing, sales, and service by providing powerful tools to administrate every aspect of customer relationships.

An ideal CRM solution is entangled with the following features:

  • Business process management and automation
  • Customer data management and segmentation
  • Content management
  • Lead management
  • Social media integration
  • Reports and dashboards
  • User interface customization
  • Big Data management and storage
  • Files sync and share
  • Sales funnel management
  • Campaign management
  • Email and social media marketing
  • Product catalog
  • Mobile CRM
  • Order processing

Based on these criteria we have developed our list of the most sophisticated CRM tools and hope it will help business owners and executives figure out which solution will suit their needs best of all.


bpmonline crm software solutions

The acknowledged leader in online CRM software solutions, bpm’online provides a central hub for customer experience management and sales force automation.  What sets bpm’online out of the competition is that it is the first in the world process-driven CRM program, which allows non-technical users to easily design, modify, and run customer-facing processes on a single platform.

Such a powerful CRM+BPM engine enables to consolidate customer-related information, build efficient promotional campaigns, create and automate workflows using the inbuilt process designer, assign tasks and responsibilities, retrieve documents and contracts from the system, sharing information among multiple users and departments, track leads through a sales pipeline, analyze the results of each business activity, and much more.

Full-featured bpm’online software is able to serve every business need by incorporating three products in one CRM package:

  • Bpm’online marketing to develop and deliver compelling demand generation campaigns via different channels and evaluate their success;
  • Bpm’online sales to manage and automate vital business processes and keep an eye on sales performance;
  • Bpm’online service to solve customer cases, process orders, handle requests, and manage omnichannel communications with customers.

   Zoho CRM


One of the best CRM software products on the market, Zoho CRM is a powerful yet simple-to-operate platform helping its users manage sales and customer-related information in one place. The rich functionality of this solution can address many business challenges like planning activities for the target groups, creating invoices and quotes, managing deals and contracts, and tracking the progress of marketing campaigns directly from the system. The main features of Zoho CRM are:

  • Pipeline management
  • Task management
  • Contract management
  • Account management
  • Marketing reporting and analytics
  • Lead management
  • Campaign management
  • Social media synchronization

ProsperWorks CRM

prosper works crm software solutions

Smart and simple, ProsperWorks CRM is aimed at helping companies close deals faster. A seamless integration with Google apps makes ProsperWorks a high-performer among CRM solutions. The software provides all necessary tools to track leads in a sales process, capture specific data on new opportunities and create call-to-actions based on informational triggers, design customer engagement projects, manage a database, establish consistent communication with members and clients, and implement standard sales procedures. This CRM product provides such functionality:

  • G-suite integration and extension to Gmail and Inbox
  • Emails tracking
  • Sales tasks automation
  • Team activity tracking
  • Pipeline management and reports
  • Forecast management
  • Leads and sales dashboards
  • VoIP Calling

Salesforce CRM

Salesforce CRM

Cloud-based CRM software solution, Salesforce is an ideal program for midsize to large businesses of different types that are focused on overall monitoring and reporting. Salesforce can keep track of every prospect, client, and partner and provide insightful custom reports on sales and marketing activities, thus, contributing to more accurate decision-making and forecasting. Owing to rock-solid functionality, integration, and configuration, the suite can be very beneficial for companies looking to:

  • Manage lead and contact-related information
  • Build and execute online marketing campaigns
  • Get the real-time stats on sales
  • Reach out to the customers straight from the system
  • Share content among the participants
  • Track the teams’ and individual performance



Affordable and easy-to-use customer relationship management software, Nimble provides everything to effectively manage contacts, communications, and sales activities from one place. It can help the shareholders to organize workflows around new lead generation, segment contacts to determine the right audience for a new product/service, create and perform email and social media marketing campaigns, manage tasks and calendar events, etc. The key competencies of this solution are:

  • Customer database management
  • Lead management
  • Deal tracking and invoicing
  • Sales forecasting and analytics
  • Email marketing and tracking
  • Task management and reminders
  • Social networking services integration and social listening
  • Enterprise social network


Easy quiz reveals who’s cut away for Online Marketing

Not most people are suited to Online marketing. There are numerous reasons with this. Many won’t succeed because of their unwillingness to manage reality. The truth is it requires time, knowledge as well as effort to achieve the globe of internet marketing. Regardless of that which you are marketing you will find principles associated with success which apply.

For whatever reason many people neglect to realize creating a business online is precisely that; creating a business.

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