What is cloud-based CRM?
Cloud-based CRM (or cloud CRM) is defined as Customer Relationship Management (CRM) software where the CRM software, CRM tools and the organization’s customer data is hosted in the cloud.
Traditionally, all CRM systems were internal applications and they were installed and ran on servers inside an organization. This caused numerous difficulties due to inability to timely update important information and make it available to all employees simultaneously, no matter they are in the office or not. Solution was found and had a great perspective to be integrated to growing companies. Continue reading “Free cloud-based CRM software”
What is Client Relationship Management?
CRM client relationship management is an access to managing a company’s relationships with current and potential customers. It uses data research about customers’ past contacts with a company and to refine business relationships with customers, particularly focusing on customer retention and in the long run contributing to sales growth.
One of the most important features of the CRM is that the systems gathers data from a number of different communication channels, including a company’s website, telephone, email, live chat, marketing materials and social media.
Due to the CRM approach companies get more aware of their target audiences and how to best correspond to their needs. Implementing the CRM approach may also lead to a situation when some of the customers would become more significant than other consumers, resulting in dissatisfaction among customers and destroying the purpose of CRM.
The idea of customer relationship management started in 1970s, when information about customer satisfaction was obtained by using annual surveys. At that time, companies had to depend on offline mainframe systems to automate sales, but this type of technology allowed them to categorize information about customers in charts and lists. Continue reading “Client Relationship Management Software”