There are many people in the world that are aware of the Estee Lauder Company. It is one of the best personal care and beauty companies in the world. Both men and women trust this Company for its safe and allergy tested products. Bill Lauder has worked very hard for the Company to get the international presence and global recognition it deserves. He is the grandson of Estee Lauder and he has taken painstaking efforts to enhance the reach of all the products of The Estee Lauder Company and its products to all the four corners of the world.
Mrs Estee Lauder is the founder of the Company and she started her Company with just four products. These products sold extremely well in the market and in a span of two years she successfully established her own departmental store in New York at Saks Fifth Avenue. She was a successful businesswoman and in no time she managed to expand the business widely. Her products found their way into Harrods, London and she established another office at Hong Kong.
When Bill Lauder joined the Company, he took over the management of nine specialty brands. Bill Lauder ensured that the marketing campaigns of these brands were done well and this is the reason why all these specialty brands were a major success. Bill Lauder also wanted all the products to reach the four corners of the world and this is why he undertook looking after the online activities of the Company. He kept his customers engaged and this helped the company to get new customers easily. He also introduced the store within a store concept and was in charge of the freestanding stores of the company as well. As a manager, he was a major motivation to his employees and they looked up to him as well. Under his supervision, some of the products of the Company won awards and this was a major boost to him and his team. He was very hard working and this acted as a major inspiration to his team members.
The success of the Estee Lauder brands is credited to Bill Lauder today. Like his grandmother, he has been passionately devoted to the progress and the development of his company. This is why the Estee Lauder Company managed to reach all the corners of the world today and is still going strong by spreading its presence internationally.